Cellfast Super Brand 2017
For the third time, our company has been among the winners of the "Good Brand - Quality, Trust, Reputation" recognition, winning the same title of Super Brand 2017
"Good Brand - Quality, Trust, Reputation" is a distinction awarded by the editorial offices of Business Trends of the Rzeczpospolita daily and the Business Forum of Dziennik Gazeta Prawna. The Institute of Philosophy and Sociology of the Polish Academy of Sciences is the patron of this prestigious program. Receiving the Good Brand award is a guarantee of winning the Super Brand title - in this year's edition our company was in this group in the category "Garden hoses and tools".
As part of the "Good Brand - Quality, Trust, and Reputation" program, for the eighth time, research has been carried out to determine the value, activity and recognition of individual brands. The subject of the analysis was, among others the producer's position on the market, main distribution channels, product quality, brand recognition and brand strength, as well as the degree of trust declared by clients and consumers. One of the main goals of the Good Brand project is to help consumers choose the best brand in particular industries, which is why consumer research is part of it, using telephone interviews, online surveys and face-to-face interviews. That is why this distinction, being an expression of consumer confidence in our products, is of special importance to us.